The Israeli start-up Neomatix is the winner of the first Bright Energy Ideas Challenge with an innovative concept for making transport more sustainable. The young company has won €25,000 in cash and a convertible loan to the tune of €100,000.
A total of 219 international start-ups took part in the Bright Energy Ideas Challenge. The goal of this competition is to accelerate promising innovations in smart mobility. Five finalists, including two from the Netherlands, battled it out for the first prize with their innovations. Neomatix won the competition with their concept for a smart sensor that monitors the status of tyres. Among other things, the sensor can help reduce CO2 emissions by providing an early warning when the tyre pressure is too low.
“I am very pleased with this recognition for our innovative idea”, says Kfir Wittmann, one of the two founders of Neomatix. “The financial boost and coaching are valuable for the further development of the company and mean that our concept can already have a real impact in the short term. This award gives our contribution to making mobility more sustainable a flying start.”
Geert van Wouw, Managing Director of Shell Technology Ventures: “Mobility – transporting people and products – is an essential part of our daily lives and is about to undergo major changes. For example, it is expected that the number of cars on the road will almost have doubled by 2050. That challenge calls for clever ideas, which requires partnerships with young entrepreneurs like these finalists. We are therefore very pleased with the large number of entries and the innovative start-ups among them. As such, it was hard to choose a winner.”
The Bright Energy Ideas Challenge took place during the Generation Discover festival in The Hague. This festival is part of the Generation Discover programme, by means of which Shell seeks to enthuse young generations about technology and science in the coming years along with partners, so that they will be able to contribute to innovative solutions for the future.
Download for high-resolution images and an ANP video about the opening day of the festival.