{"organism":"Page","children":[{"organism":"Container.Raw","children":[{"organism":"Metadata","model":{"title":"Tour de Shell","text":"\u003Cp\u003EDe Tour de France is in volle gang. Wint de Sloveens alleskunner Pogacar alle klassementen of laat ‘onze eigen’ Thymen Arensman de Nederlandse huiskamer nog eens 'ontploffen'?\u003C/p\u003E\r\n","links":[{"name":"Lees over Tour de Shell","value":"https://www.shell.nl/over-ons/nieuws/venster/shell-venster-2025/tour-de-shell.html"}],"image":{"src":"https://www.shell.nl/about-us/news/shell-venster/shell-venster-2025/tour-de-shell/_jcr_content/root/metadata.shellimg.jpeg/1753168147659/netherlands-venster2507-tourdeshell-shellhistoricalheritage-archive--169.jpeg","alt":"Het Tour de Shell-ganzenbord (Beeld: Shell Historical Heritage & Archive)","height":2250,"width":4000},"date":"2025-07-18T06:02:00.000Z","tags":[{"name":"Geschiedenis","value":"shell:netherlands/shell-venster-magazine/geschiedenis"},{"name":"Specials","value":"shell:netherlands/shell-venster-magazine/specials"}]},"id":"/content/shell/countries/netherland/nl_nl/about-us/news/shell-venster/shell-venster-2025/tour-de-shell/jcr_content/root/metadata"},{"organism":"ContentOwner","model":{},"id":"/content/shell/countries/netherland/nl_nl/about-us/news/shell-venster/shell-venster-2025/tour-de-shell/jcr_content/root/contentowner"},{"organism":"Container.Header","children":[{"organism":"Container.Raw","ref":"https://www.shell.nl/about-us/_jcr_content/root/header/inherited.model.json","model":{},"id":"/content/shell/countries/netherland/nl_nl/about-us/news/shell-venster/shell-venster-2025/tour-de-shell/jcr_content/root/header/inherited"},{"organism":"Breadcrumb","model":{"links":[{"name":"Home","value":"https://www.shell.nl/"},{"name":"Over ons","value":"https://www.shell.nl/over-ons.html"},{"name":"Nieuws","value":"https://www.shell.nl/over-ons/nieuws.html"},{"name":"Shell Venster","value":"https://www.shell.nl/over-ons/nieuws/venster.html"},{"name":"Shell Venster 2025","value":"https://www.shell.nl/over-ons/nieuws/venster/shell-venster-2025.html"},{"name":"Tour de Shell","value":"https://www.shell.nl/over-ons/nieuws/venster/shell-venster-2025/tour-de-shell.html"}]},"id":"/content/shell/countries/netherland/nl_nl/about-us/news/shell-venster/shell-venster-2025/tour-de-shell/jcr_content/root/header/breadcrumb"}],"model":{},"id":"/content/shell/countries/netherland/nl_nl/about-us/news/shell-venster/shell-venster-2025/tour-de-shell/jcr_content/root/header"},{"organism":"Container.Main","children":[{"organism":"Container.Section","children":[{"organism":"PageHeader.Date","color":"inherited","model":{"title":"Tour de Shell","text":"\u003Cp\u003EDe Tour de France is in volle gang. Wint de Sloveens alleskunner Pogacar alle klassementen of laat ‘onze eigen’ Thymen Arensman de Nederlandse huiskamer nog eens 'ontploffen'?\u003Cbr\u003E\r\n\u003C/p\u003E\r\n\r\n\r\n","image":{"src":"https://www.shell.nl/about-us/news/shell-venster/shell-venster-2025/tour-de-shell/_jcr_content/root/main/section/page_header.shellimg.jpeg/1753168179032/netherlands-venster2507-tourdeshell-shellhistoricalheritage-archive--169.jpeg","alt":"Het Tour de Shell-ganzenbord (Beeld: Shell Historical Heritage & Archive)","height":2250,"width":4000},"date":"2025-07-18T06:02:00.000Z"},"id":"/content/shell/countries/netherland/nl_nl/about-us/news/shell-venster/shell-venster-2025/tour-de-shell/jcr_content/root/main/section/page_header"},{"organism":"Container","children":[{"organism":"Author.Info","color":"inherited","model":{"text":"\u003Cp\u003E\u003Cb\u003ETekst:\u003C/b\u003E Douglas Zomer. \u003Cb\u003EBeeld: \u003C/b\u003EShell Historical Heritage & Archive, Den Haag.\u003C/p\u003E\r\n","links":[{}],"image":{"src":"https://www.shell.nl/about-us/news/shell-venster/shell-venster-2025/tour-de-shell/_jcr_content/root/main/section/simple/author.shellimg.jpeg/1752818727795/netherlands-venster2507-tourdeshell-shellhistoricalheritage-archive--169.jpeg","alt":"Het Tour de Shell-ganzenbord (Beeld: Shell Historical Heritage & Archive)","height":2250,"width":4000}},"id":"/content/shell/countries/netherland/nl_nl/about-us/news/shell-venster/shell-venster-2025/tour-de-shell/jcr_content/root/main/section/simple/author"},{"organism":"PromoSimple.Text","color":"inherited","colspan":8,"model":{"text":"\u003Cp\u003E\u003Cb\u003E\u003Ca href=\"#english\"\u003EFor English, click here or scroll down\u003C/a\u003E\u003C/b\u003E\u003C/p\u003E\r\n\u003Cp\u003E \u003C/p\u003E\r\n\u003Cp\u003EDe klassieke wielerronde van Frankrijk is zowel een monument als een van de grootste sportevenementen ter wereld. De meerdaagse wedstrijd is in ongeveer 190 landen op tv te volgen. Het geschatte kijkerspubliek bedraagt 3,5 miljard in drie weken tijd.\u003C/p\u003E\r\n\u003Cp\u003EDat aantal lag vroeger stukken lager, maar tot de verbeelding spreken doet de Tour als sinds het allereerste begin in 1903. De opkomst van het radioverslag zorgde in de tweede helft van de vorige eeuw voor een snel groeiend aantal volgers. En dat wekte natuurlijk ook de interesse van adverteerders.\u003C/p\u003E\r\n\u003Ch2\u003E\u003Cb\u003EMerchandise\u003C/b\u003E\u003C/h2\u003E\r\n\u003Cp\u003EVooral de jaren 50, 60 en 70 , zijn voor veel bedrijven – inclusief de olieconcerns – de gouden eeuw voor de verkoop van merchandise. Hebbedingetjes die je bij elkaar kunt sparen door producten te kopen. Daar trek je klanten mee.\u003C/p\u003E\r\n\u003Cp\u003EOok Shell springt hier op in. En niet toevallig in Frankrijk zelf. In 1960 komt Shell met het eigen Shell-bordspel Jeu du Tour de France Shell x 100, dat na iedere tankbeurt gratis uitgedeeld wordt.\u003C/p\u003E\r\n\u003Cp\u003EHet is Shells variant op het bestaande ganzenbord en dient voornamelijk ter promotie van de Shell x 100-olie. De bestaande illustraties in de vakjes op het bord zijn door Shell-specifieke illustraties vervangen, zoals olie verversen en banden oppompen, maar de plaatjes van Shell x 100-olie springen eruit.\u003C/p\u003E\r\n\u003Ch2\u003E\u003Cb\u003EAchter het bord, voor het beeldscherm\u003C/b\u003E\u003C/h2\u003E\r\n\u003Cp\u003E65 jaar later zitten we niet langer achter het bord, maar voor het beeldscherm. Voor wie de nostalgie zoekt: het Jeu du Tour de France Shell x 100-bordspel is op sommige websites nog steeds verkrijgbaar. De magie van \u003Ci\u003ELa Grande Boucle\u003C/i\u003E is van alle tijden en alle leeftijden.\u003C/p\u003E\r\n"},"id":"/content/shell/countries/netherland/nl_nl/about-us/news/shell-venster/shell-venster-2025/tour-de-shell/jcr_content/root/main/section/simple/text"}],"colspan":8,"model":{},"id":"/content/shell/countries/netherland/nl_nl/about-us/news/shell-venster/shell-venster-2025/tour-de-shell/jcr_content/root/main/section/simple"},{"organism":"Container","children":[{"organism":"PromoSimple","color":"brand1-subtle","model":{"title":"Een duurzamere tour","text":"\u003Cp\u003EMet hulp van Shell verscheen een Nederlandse wielrenploeg al drie jaar nog duurzamer aan de start van het wielerseizoen. Wat in 2025 Team Picnic PostNL heet, reed in de zomer van 2024 al met 13 van de 25 volgauto’s elektrisch. Dit jaar zijn dat er 17. De Tourbus en de trucks van het team gebruikten gecombineerde Shell-passen voor zowel het laden bij Shell Recharge-laders als het tanken van hernieuwbare diesel. Daarmee zette het Team belangrijke stappen om uiteindelijk op nul CO\u003Csub\u003E2\u003C/sub\u003E-uitstoot uit te komen. De samenwerking was al in 2023 ingezet.\u003C/p\u003E\r\n","links":[{"name":"Lees over de duurzamere wielerploeg","value":"https://www.shell.nl/over-ons/nieuws/nieuwsberichten-2024/team-dsm-firmenich-postnl-met-shell-koploper-in-een-duurzamer-wi.html"}],"image":{"src":"https://www.shell.nl/about-us/news/shell-venster/shell-venster-2025/tour-de-shell/_jcr_content/root/main/section/simple_1319083082/promo.shellimg.jpeg/1752837199049/cauldphoto-2024-giroditalia-stage20-1002.jpeg","alt":"Team dsm-firmenich PostNL met Shell","height":844,"width":1500}},"id":"/content/shell/countries/netherland/nl_nl/about-us/news/shell-venster/shell-venster-2025/tour-de-shell/jcr_content/root/main/section/simple_1319083082/promo"}],"colspan":4,"model":{},"id":"/content/shell/countries/netherland/nl_nl/about-us/news/shell-venster/shell-venster-2025/tour-de-shell/jcr_content/root/main/section/simple_1319083082"}],"model":{},"id":"/content/shell/countries/netherland/nl_nl/about-us/news/shell-venster/shell-venster-2025/tour-de-shell/jcr_content/root/main/section"},{"organism":"Container.Section","color":"brand1-subtle","children":[{"organism":"PromoSimple.Text","color":"inherited","model":{"text":"\u003Cp\u003E\u003Ca id=\"english\"\u003E\u003C/a\u003EEnglish version\u003C/p\u003E\r\n"},"id":"/content/shell/countries/netherland/nl_nl/about-us/news/shell-venster/shell-venster-2025/tour-de-shell/jcr_content/root/main/section_1288519871/text"},{"organism":"StandaloneAsset","color":"inherited","model":{"image":{"src":"https://www.shell.nl/about-us/news/shell-venster/shell-venster-2025/tour-de-shell/_jcr_content/root/main/section_1288519871/standalone_asset.shellimg.jpeg/1752820063559/netherlands-venster2507-tourdeshell-shellhistoricalheritage-archive--169.jpeg","alt":"Het Tour de Shell-ganzenbord (Beeld: Shell Historical Heritage & Archive)","height":2250,"width":4000}},"id":"/content/shell/countries/netherland/nl_nl/about-us/news/shell-venster/shell-venster-2025/tour-de-shell/jcr_content/root/main/section_1288519871/standalone_asset"},{"organism":"PromoSimple.Text","color":"inherited","model":{"text":"\u003Ch2\u003ETour de Shell\u003C/h2\u003E\r\n\u003Cp\u003E18 Jul. 2025\u003C/p\u003E\r\n\u003Cp\u003E\u003Cb\u003EThe Tour de France is in full swing. Will the Slovenian all-rounder Pogacar win all the classifications, or will one of the other cyclists cause great excitement in living rooms elsewhere in the world?\u003C/b\u003E\u003C/p\u003E\r\n"},"id":"/content/shell/countries/netherland/nl_nl/about-us/news/shell-venster/shell-venster-2025/tour-de-shell/jcr_content/root/main/section_1288519871/text_copy_283596960"},{"organism":"Container","children":[{"organism":"Author.Info","color":"inherited","model":{"text":"\u003Cp\u003E\u003Cb\u003EText:\u003C/b\u003E Douglas Zomer. \u003Cb\u003EImage: \u003C/b\u003EShell Historical Heritage & Archive, Den Haag.\u003C/p\u003E\r\n","links":[{}],"image":{"src":"https://www.shell.nl/about-us/news/shell-venster/shell-venster-2025/tour-de-shell/_jcr_content/root/main/section_1288519871/simple/author_copy.shellimg.jpeg/1752819847229/netherlands-venster2507-tourdeshell-shellhistoricalheritage-archive--169.jpeg","alt":"Het Tour de Shell-ganzenbord (Beeld: Shell Historical Heritage & Archive)","height":2250,"width":4000}},"id":"/content/shell/countries/netherland/nl_nl/about-us/news/shell-venster/shell-venster-2025/tour-de-shell/jcr_content/root/main/section_1288519871/simple/author_copy"},{"organism":"PromoSimple.Text","color":"inherited","colspan":8,"model":{"text":"\u003Cp\u003EThe cycling classic of France is both a monument and one of the biggest sporting events in the world. The multi-day race is broadcasted on TV in about 190 countries, with an estimated 3.5 billion viewers over the course of three weeks.\u003C/p\u003E\r\n\u003Cp\u003EThat number used to be much lower, but the Tour has captured the imagination ever since its very beginning in 1903. The rise of live commentary on public radio in the second half of the last century led to a rapidly growing number of followers. And naturally, that also attracted the interest of advertisers.\u003C/p\u003E\r\n\u003Ch4\u003EMerchandise\u003C/h4\u003E\r\n\u003Cp\u003EThe 1950s, 60s, and 70s were a golden age for many companies — including oil giants — when it came to selling merchandise. One could save up and buy collectibles. It proved to be a great way to attract customers.\u003C/p\u003E\r\n\u003Cp\u003EShell also jumped on this trend, and not coincidentally, in France itself. In 1960, Shell launched its own board game, Jeu du Tour de France Shell x 100, which was given away for free with every refuelling.\u003C/p\u003E\r\n\u003Cp\u003EIt was Shell’s version of the classic game of goose, mainly intended to promote Shell x 100 oil. The standard illustrations on the board’s spaces were replaced with Shell-specific ones, like changing oil and inflating tires, but the images of Shell x 100 oil stood out the most.\u003C/p\u003E\r\n\u003Ch4\u003EFrom board to screen\u003C/h4\u003E\r\n\u003Cp\u003ESixty-five years later, we are no longer sitting around the board, but in front of the screen. For those feeling nostalgic: the Jeu du Tour de France Shell x 100 board game is still available on some websites. 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Wint de Sloveens alleskunner Pogacar alle klassementen of laat ‘onze eigen’ Thymen Arensman de Nederlandse huiskamer nog eens 'ontploffen'?","date":"2025-07-18T06:02:00.000Z","links":[{"name":"canonical","value":"https://www.shell.nl/over-ons/nieuws/venster/shell-venster-2025/tour-de-shell.html"},{"name":"hierarchy","value":"nl_nl/about-us/news/shell-venster/shell-venster-2025/tour-de-shell"},{"name":"homeTitle","value":"Over ons"},{"name":"homeUrl","value":"https://www.shell.nl/over-ons.html"},{"name":"locale","value":"nl-NL"},{"name":"title","value":"Tour de Shell | Over ons"},{"name":"textDirection","value":"ltr"},{"name":"template","value":"base"},{"name":"contentPath","value":"/content/shell/countries/netherland/nl_nl/about-us/news/shell-venster/shell-venster-2025/tour-de-shell"},{"name":"externalDisclaimerText","value":"Juridische Disclaimer Shell plc\r\n\r\nJe verlaat nu de website van Shell in Nederland.\r\n\r\nDe link die je hebt geselecteerd verwijst naar een website die niet is gecontroleerd door Shell plc of een lid van de Shell Group. De informatie en het materiaal op de gekoppelde website worden op geen enkele manier door Shell plc, noch enig ander lid van de Shell Group bevestigd, aangenomen, gecertificeerd of op enige andere manier gevalideerd. Hieronder vallen de sponsor van de website en eventueel beleid en eventuele activiteiten en diensten die op de website worden aangeboden, door enige adverteerder op de website of die aan de website is verbonden.\r\n\r\nBedankt voor je bezoek aan de website van Shell in Nederland."},{"name":"themeMode"},{"name":"lastModified","value":"2026-11-03T13:18:02.462Z"},{"name":"themeName","value":"base"},{"name":"themePath","value":"/etc.clientlibs/amidala/clientlibs/theme-base"},{"name":"themeCss","value":"/etc.clientlibs/amidala/clientlibs/theme-base.ACSHASHb291465fc8d3c7bcefde74d34044b698.css"}],"tags":[{"name":"Geschiedenis","value":"shell:netherlands/shell-venster-magazine/geschiedenis"},{"name":"Specials","value":"shell:netherlands/shell-venster-magazine/specials"}],"image":{"src":"https://www.shell.nl/about-us/news/shell-venster/shell-venster-2025/tour-de-shell/_jcr_content/root/metadata.shellimg.jpeg/1753168147659/netherlands-venster2507-tourdeshell-shellhistoricalheritage-archive--169.jpeg","alt":"Het Tour de Shell-ganzenbord (Beeld: Shell Historical Heritage & Archive)","height":2250,"width":4000}},"id":"/content/shell/countries/netherland/nl_nl/about-us/news/shell-venster/shell-venster-2025/tour-de-shell/jcr_content"}